I’m Warren Hance, a Melbourne-based SEO consultant specialising in technical SEO, AI search visibility, SEO automation and organic growth strategy.
I help ambitious brands, in-house teams and agencies solve commercially important search problems: crawling and indexation issues, weak site architecture, content that does not convert, migration risk and a lack of clarity around what will actually move performance.
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Search has changed. The need for clear strategy has not.
Search is no longer just ten blue links. People now discover brands through Google Search, AI Overviews, ChatGPT, product feeds, maps and answer engines.
The brands that win are the ones with technically sound websites, useful information, clear entities and teams who know how to turn search data into decisions.
What I help with
Technical SEO
Fix the structural issues holding a site back, from crawling and rendering through to internal linking, schema and migrations.
SEO strategy
Turn business goals into a prioritised organic search plan your team can realistically deliver and improve over time.
AI search and entity visibility
Build a clearer, more corroborated digital presence so search engines and AI systems can understand who you are and when to recommend you.
Need an experienced second opinion?
If you have a technical issue, a growth problem or an upcoming migration, get in touch and I’ll tell you whether I’m the right person to help.