I’m Warren Hance, a Melbourne-based SEO consultant with a background in technical SEO, organic growth strategy, content structure and search-led problem solving.
I was born in the UK and now work from Melbourne with businesses, publishers and in-house teams across different markets. Over the years, my work has sat across hands-on SEO delivery, technical investigations, growth planning, training, experimentation and advisory support.
I’m especially interested in the parts of search that are easy to oversimplify: how sites are structured, how search engines interpret entities and topics, how content systems scale, and how new AI-driven interfaces are changing what visibility actually means.
What I spend time on
- Technical SEO analysis and implementation planning
- Organic growth strategy and prioritisation
- AI search visibility and entity understanding
- SEO automation, workflows and reporting systems
- Training, workshops and practical SEO education
Why this site exists
This site is a place to publish ideas, tools, notes and frameworks from the work itself. Rather than acting as a sales funnel, it is meant to be a useful record of how I think about search, what I’m testing, and what may help other people doing similar work.