SEO tools and practical resources
Free SEO tools for people who would rather solve the problem properly.
I build tools, templates and small utilities for SEO work that is often too manual, too opaque or too repetitive. This page is the hub for the resources I use to solve real search problems: entity analysis, topical mapping, cannibalisation, hreflang, redirects, canonicals and page-level diagnosis.
Talk about a search problem · About Warren
Start with the tools
Knowledge Graph Explorer
See how Google understands a person, brand, place, product or concept, including entity types, Knowledge Graph IDs and confidence signals.
Topical Authority Mapper
Map topics, subtopics and information gaps that shape your site’s authority in a subject area.
Keyword Cannibalisation Mapper
Identify overlapping pages, competing URLs and situations where your own content may be splitting relevance.
Hreflang Generator
Create hreflang tags more reliably for international websites and multilingual page groups.
Redirect Mapping Tool
Make migration and redirect planning easier with a practical tool for mapping old and new URLs.
SEO Page Dismantler
Break down a page into the on-page elements that matter so it is easier to assess headings, links, metadata and structural signals.
Canonical Chain and Loop Checker
Check whether canonical tags are pointing cleanly to the intended page or creating unnecessary chains, loops and ambiguity.
What this hub covers
Entity SEO
Tools and notes for understanding how search engines and AI systems interpret brands, people, products and authority.
Technical SEO
Practical resources for crawling, canonicals, redirects, site architecture, diagnostics and page-level checks.
Content systems
Frameworks that help teams identify overlap, topical gaps, internal structure and the pages that deserve to exist.
Latest guides
These tools are free to use, but they are not a substitute for judgement. A tool can reveal a pattern or a problem. It cannot decide what matters most to your business. For that, start with the guides below or get in touch with context.